Technology is fantastic and is transforming the relationship professionals have with their customers.
But recently I have been wondering if we have forgotten something – the art of conversation.
Now I must get something out of the way first. I am 46 years old (yes I know my children do believe that is old, I don’t). Therefore I started my accounting career in 1990 which amazingly was before a lot of these cloud and web applications. Thus I admit I have a natural bias.
Now that is aside i don’t believe people have changed though. People still value as they always have connection.
It is easy to hide behind the cloud application, email or some other piece of technology. In this world of high tech though, high touch is valued even more than ever.
We must harness every piece of technology to provide a more effective solution for our customers. But we must always remember to constantly connect with our customers.
I am most definitely not anti-technology. Some of the apps are incredible but remember they are a tool to be used to help provide an outcome for the customer. They are a means to an end never the end in themselves.
A low level of connection will happen via email, via the reports from the various applications but the real connection starts to happen when we hear each others voice and see each others face. Pick up the phone and talk to your customer. Jump on skype and connect with your customer.
But I hear you say we are just to busy to do that.
If that is the case you have the priorities wrong in your business.
It is necessary to be totally focused on transforming your customer. That only happens through connection. That is only possible through the art of conversation.
Therefore design your business so that conversation and connection are at the core. Don’t use technology just to become more efficient. Rather harness the power of the technology to be able to improve the conversations with your customers.
Therefore in the interest of conversation my skype i.d is steve.major21 Please reach if you want to talk about this email or any other topic of building a great business.